The Spain international has endured a difficult summer. Having appeared destined to sign for Manchester United earlier in the transfer window, Morata eventually signed for Premier League rivals Chelsea.
Morata has been told by Antonio Conte he still needs more time to adjust to the pace of English football and his own managerial demands, but the 24-year old made an instant impact last week, scoring his first goal just 10 minutes after being summoned from the subsitutes’ bench.
Diego Costa managed 20 goals last season in a title-winning campaign, and Alberto Toril believes Morata is capable of replicating his international teammates’ haul.
CHELSEA TRANSFERS IN
Willy Caballero (free, from Manchester City), Antonio Rudiger (£34m, from Roma), Tiemoue Bakayoko (£40m, from Monaco), Alvaro Morata (£60m, from Real Madrid)
CHELSEA TRANSFERS OUT
Juan Cuadrado (£17m, to Juventus), Christian Atsu (£6.2m, to Newcastle), Dominic Solanke (Compensation, to Liverpool), Asmir Begovic (£10m, to Bournemouth), Alex Kiwomya (free, to Doncaster), Bertrand Traore (£8.8m, to Lyon), Nathan Ake (£20m, to Bournemouth), John Terry (free, to Aston Villa), Tammy Abraham (loan, to Swansea), Alex Davey (released), Ruben Loftus-Cheek (loan, to Crystal Palace), Izzy Brown (loan, to Brighton), Marco van Ginkel (loan, to PSV), Nathaniel Chalobah (£5m, to Watford) Nemanja Matic (£40m, to Man Utd)
‘I coached him for almost three years,’ Toril told IBTimes UK.
‘Alvaro is going to be a threat for the Premier League centre-backs. He is as tall as them but is also skillful and quick to surprise them.
‘There are very few strikers like him. He had two great seasons at Juve and he has scored 20 goals at Madrid despite being a sub in many games. That is not easy. He is no longer a surprise. He is an extraordinary player and that’s why everyone wanted to sign him.
‘I see him scoring 20 goals. He has been improving over the years. He is much better now in making the final decision, in his finishing and in giving the final pass to assist his teammates. Those who have known him since he was a kid can see that every day he adds new skills to his game. But he is still 24 years old so he is yet to reach his peak.’